EXECUTIVE PRODUCER, GLOBAL CAMPAIGN
AGENCY: VIRTUE WORLDWIDE
CLIENT: COCA-COLA

Inspired by gaming, Coca-Cola® Zero Sugar Byte invites you to explore what pixels might taste like with the refreshingly new, yet deliciously familiar, Coke flavor experience. This global campaign launched a limited edition product for Coca-Cola Creations in 2022, featuring a custom built Fortnite Island Game Experience, an AR Mini Game Experience on the can, 3D Animated Sensorial Videos, Celebrity Livestream Event on Twitch, Influencer Unboxing Events, Limited Edition Merch, and hundreds of 2D Comp Assets.

AWARDS: THE ONE SHOW 2023 - CREATIVE EFFECTIVENESS